Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The […]
Effective Affiliate Recruitment Through Affiliates' Eyes Read More »
Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see
AffStat 2010 Reveals Key Affiliate Expectations Read More »
An affiliate program manager has emailed me the following question: What is a good conversion rate from impressions to click to identify good quality affiliates? Good question. Tricky metric. CTR, or Click-Through Rate, is a metric that will differ from one marketing method to another. Additionally, it is important to
Click-Through Rates (CTR) in Affiliate Marketing Read More »
This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers
Macy's Takes (Back?) a Piece of Coupon Affiliates Pie Read More »
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase
Become a Better Motivator by Appealing to Deep Seated Needs Read More »
Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this
While Motivating Affiliates, Care for Little Guy Fostering Pride Read More »
A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question: Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This
Affiliate Program Sales: What to Expect Read More »
I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should
Beat Your Competition Using Dynamic Affiliate Banners Read More »
I am signed up with a number of affiliate programs for the purpose of monitoring their promotions and affiliate motivation methods; and the day before yesterday (on March 17 at 2:05 pm) one program manager has sent me a newsletter which started with the following text: I wanted to follow-up
Replace Temporary Commission Increases by Bonuses Read More »
A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network?
Run Affiliate Program In-House or on Affiliate Network? Read More »