Last week Commission Junction affiliate network announced that out of the merchants who use affiliate networks as platforms for their affiliate programs, close to two-thirds (63% to be exact) choose Commission Junction, which is “more than twice as often as any other affiliate provider.” The data was based on the […]
Larger Merchants Prefer Commission Junction, Smaller Have Options Read More »
Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that
Conversion Attribution in Affiliate Marketing is a Hot Topic Read More »
I think there are three types of calls to action which affiliate program managers and merchants should be using with affiliates. The vast majority of managers and merchants use only one type (the first one, which also illustrated on the left), and this hurts the development of their affiliate program
3 Types of Affiliate Calls to Action Read More »
A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way. Here are the 3 questions you may have not thought of asking your affiliate program manager: What’s your favorite drink? — Whether it is
3 Questions You've Never Thought of Asking an Affiliate Manager Read More »
Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales and discounts, new affiliate
Communication Failures in Affiliate Marketing Read More »
A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the
Motivation by Money Versus Autonomy, Mastery and Purpose Read More »
Whether you’re starting a blog as a support platform for your affiliate program (i.e. as a merchant), or as a marketing vehicle (i.e. as an affiliate), the question of the best platform to choose inevitably springs up. The supply is bountiful — WordPress, TypePad, Blogger, Movable Type, etc — but
Best Blog Platform for Affiliate Blogging Read More »
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven
Emailers Refer Majority of Affiliate Marketing Transactions? Read More »
I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were: So, two pending applications, and
Automatic Approval of Affiliate Applications is Dangerous Read More »
Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led
Do Affiliates Prefer Network-Based or In-House Affiliate Programs? Read More »