A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this […]
Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing Read More »
Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join. More on it in our earlier Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates’ Eyes posts. The above findings are quite logical.
10 Affiliate Directories to Submit Your Program To Read More »
A merchant has emailed me the following text: I would like to know what is the range of percentage paid out in the affiliate program? Someone told me it is between 3% to 25%. Is that right? What is the lowest rate you have seen so far? the median? and
Affiliate Commission Range Question Read More »
Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do. Just like the mass banner upload, I personally could
Affiliate Networks, Give Us Mass Banner / Link Edit Function Read More »
There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of
15 Factors That Influence Affiliate Choice in Picking a Program Read More »
I manage an affiliate program for a merchant who is simultaneously utilizing two affiliate networks: Commission Junction and ShareASale. I’ve just had to upload 6 new banners to each network, and in one case it took me 8+ times longer than in the other. Here are the details: Commission Junction
ShareASale vs Commission Junction: Banner Upload Convenience Read More »
Over the past few days I have reviewed over a hundred of affiliate applications into a program I manage, but 3 particularly stood out. One of them was from the UK, one from Serbia and one from Indonesia. These applications can be gathered into one group, because all three had
Trademarks in Affiliate Domains: a Cause for Concern? Read More »
Nearly every day I get applications from affiliates that are either hoping to get approved by an inattentive affiliate program manager, or aren’t really thinking much about how their application looks to the manager. If you want your affiliate application declined, here’s a 3-step guide for you (satisfying any 1
3 Signs You Do Not Want That Affiliate Read More »
Automatic Approval of Affiliate Applications (AAAA) is a mistake commonly spread among new and seasoned affiliate program managers alike. If automatic declines of affiliate applications can be destructive to the development of your affiliate program, automatic approvals may end up costing the merchant significantly more than an auto-declined application. The
Why Automatic Approval of Affiliates is Always Dangerous Read More »
Yesterday Sophos reported the newest scam scheme on Facebook — the Target Week SHOP for FREE, which thousands of Facebook users have already fallen for. The way it works is basically like this: You’re told you need a special gift card to participate in this promo. To obtain the card
Target Shop for Free Week & What Breeds Affiliate Marketing Scams Read More »