Yesterday brought an interesting news — Zibaba, a Facebook ecommerce storefront provider, is set to launch their (first one around?) Facebook-based affiliate marketing platform. The network is scheduled to launch at the end of January 2011. Both merchants and affiliates are gonna be charged to participate (between $20 and $100 […]
Social Shopping & First Facebook Affiliate Platform on Horizon Read More »
Yesterday I’ve learned of BlogDash, a system which provides you with “the tools to find the bloggers who will actually care about your story, company, product” as well as with “all the information … to make a personalized and educated pitch”. BlogDash was actually announced by David Spinks (one of
BlogDash Blogger Outreach Tool & Affiliate Recruitment Read More »
The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in
5 Hot Trends for Affiliate Marketers to Leverage in 2011 Read More »
I quite liked Econsultancy’s idea of putting together a list of the top blog posts of the year that’s coming to an end. So, I’ve just finished analyzing all of my 2010 posts (yes, close to 350 articles altogether!) , and today I’d like to bring you just the most
Top 25 Affiliate Marketing Blog Posts of 2010 Read More »
A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has
Affiliate Recruitment, Training & Management [VIDEO] Read More »
Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you
5 Tools to Police Affiliates Violating Trademark Restrictions Read More »
Chelsea Osoling, the affiliate manager for CowBoom.com (the Best Buy company) has emailed me a good question some time ago, and I promised her to address it. She wrote: There’s been a lot of buzz about multiclick attribution at Affiliate Summit East and CJU and I’ve noticed you have written
Multi-Click Attribution vs Last Click Wins Model Read More »
When as a merchant you’re reviewing your affiliate program’s activity (I recommend doing this at least weekly), ask your affiliate manager to report on the following 7 things: Hits (or Clicks) — how many times the affiliate ad was clicked during any given time period Sales (number) — how many
7 Things Affiliate Program Manager Should Report On Read More »
I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the
Lack of Advance Affiliate Equipping for Holiday Season 2010 Read More »
A regular reader of my blog has emailed me: I am new to the title of “Affiliate Manager” and I’m having a hard time discerning what classifies an affiliate as a “good” or “bad” affiliate. Do you have a “list” of what to look for when it regards accepting/declining affiliate
Affiliate Application: Watch Out for These 10 Red Flags Read More »