And it has finally happened!! An hour ago, today on Tuesday (February 8, 2010), ShareASale launched its brand-new Generation 6 merchant interface, and I surely love both the look and the multiple user-friendly features. Here is the way it looked just this morning: And here is the way it looks […]
ShareASale Launches Generation 6 Merchant Interface Read More »
Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on
ShareASale — Affiliate Network That Cares About Affiliates Read More »
Yesterday Matt Swan of Affiliate Window has published an Econsultancy.com post with some interesting data on the changes in affiliate promotional methods they’ve registered at Affiliate Window apparently predominantly in the UK. Having analyzed the top 20 affiliates in their affiliate network, and relying on affiliate self-categorization, they have noticed
Primary Affiliate Promotional Methods in the USA Read More »
One of the digital marketing conferences that has an “affiliate track” is PubCon. It is being held twice a year: in Austin, TX in spring, and in Las Vegas, NV in autumn. I was invited to speak at the Las Vegas 2010 one, but regardless of how much I wanted
Prussakov to Speak at PubCon South 2011 in Austin TX Read More »
There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is
Will FTC's 'Do Not Track' Proposal Affect Affiliate Marketing? Read More »
While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose.
10 Clichés Affiliate Managers Should Avoid At All Costs Read More »
The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing
5 Things Your Affiliates Want for Holidays Read More »
A new affiliate program manager has emailed me the following question (about corresponding with affiliates): How often should I follow up? I don’t want to seem like a stalker. It’s a very good (and an important) question, as affiliates will frequently not reply to your very first email, and follow-ups
How Often to Follow Up with Affiliates Read More »
Remember my Puma Affiliate Program Manager Doesn’t Get It post on 1/7/2011? Well, checking my affiliate account’s email box today I’ve found a follow-up message which reads as follows (highlighting mine): At first, when I just started reading it, I thought: “Awesome!! They finally get it!”… but as I read
Puma Affiliate Manager's Follow-Up Email Does Not Help Read More »
Affiliates of Puma.com who haven’t generated a sale in 2010 have just received an email from the program’s manager. Here’s an excerpt from it: I’ve checked my records, and it looks like I personally applied (and got approved) into this particular affiliate program 2 months and 1 week ago: Looking
Puma Affiliate Program Manager Doesn't Get It Read More »