Over 10 days ago I asked affiliates to help me figure out what pieces of information they really want to see listed in affiliate program descriptions. As you may remember, I came up with 9 options, put them into a ranking poll, and asked affiliates to prioritize them. Today I’d […]
Top 5 Pieces of Program Information Affiliates Care About Read More »
It’s been a while since I have written my last book, and today I’m really excited to announce my newest one! My first comprehensive affiliate program management “how to” manual is coming out just a month . The book will be a part of Wiley/Sybex‘s famous An Hour a Day
New Affiliate Marketing "How To" Book on the Horizon! Read More »
<! @page { margin: 0.79in } P { margin-bottom: 0.08in } –>Out of all fee/payment-related questions asked by prospective clients (for outsourced affiliate program management) one of the most frequent ones that I have ever heard is this: Would you work for performance bonus only? This question is especially common
Outsourced Program Manager Fees: Performance Bonus Basis Read More »
Yesterday as I was working on texts of several affiliate program ads to be run on an affiliate network, I faced an interesting question. This particular network now (yes, it’s a fairly new feature) allows me to pick 5 key-points to outline through bullet points (see image below). I love
Affiliate Program Description: What Key Points to Cover? Read More »
When running an affiliate program on a tight budget you inevitably face a challenging reality: good tools normally cost good money. You, on the other hand, may not necessarily have enough to invest into all of the paid tools you may need. Do not despair! There is a number of
10 Free Tools for Affiliate Program Management Read More »
Less than a week ago in an intro to this post, I blogged how pleasing to my (and I’m sure every affiliate marketer’s) eye it is to see new developments at different affiliate networks. Now, in addition to ShareASale, Google Affiliate Network and LinkShare, we have AvantLink with their February
Official WordPress Plugin by AvantLink: Announcement & How-To Read More »
It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels
3 E-tailer Mistakes and Affiliate Program Management Parallels Read More »
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at
Email Address Makes a World of Difference Read More »
As I was consulting a client on how they can improve their affiliate program further, the question of leaks came up. In fact, if I were asked to pinpoint just one thing that always turns an affiliate away from a merchant, without hesitation I’d say “leaks”. As explained in my
Phone Tracking of Affiliate Referrals …the RingRevenue Way Read More »
Since the beginning of this year, a number of excellent articles and blog posts were produced by affiliates who provided us, affiliate program managers, with some invaluable information, and I just can’t help but point out 3 of these articles to you. Here they are in a chronological order (read
What Affiliates Want Read More »