When an affiliate takes time to post their thoughts on what annoys them, merchants should take heed… Such is the case with Logan Thompson’s recent 10 Reasons Affiliates Don’t Like Your Website blog post, and I fully agree with Joe Sousa’s tweet: In addition to the 10 website-related concerns that […]
20 Reasons For Affiliates Not To Work With Certain Merchants Read More »
An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to
Unwanted Affiliate Behavior To Watch Out For Read More »
A year ago when blogging about communication with affiliates at Econsultancy.com I summarized that while electronic messaging is by far the most preferred method (by affiliates), “the second avenue you want to be actively utilizing is your own company’s website” because almost 22% of affiliates [AffStat 2010 data] chose it
Affiliate Program Managers Must Blog. Here’s Why… Read More »
In one of the affiliate programs we manage through AM Navigator we’ve had a new affiliate email us the following question: I’d like to start writing affiliate featured posts for my blog. However, I am having a difficult time finding information on how to make the most of my affiliate
How to Educate Affiliates Without Crossing Dangerous Line Read More »
Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of
ShareASale: Featured Program of the Week vs Holiday Center Read More »
It’s been over a year since I have given my last two interviews. Both happened in early spring 2010: one was given to the Search Engine Journal, while the other one to the Revenue Performance magazine. After that I dove into the work on my newest book, and only now
Prussakov Interviewed by ShareResults and GetElastic Read More »
Yesterday Linda Bustos published an excerpt from my newest book. It came out of the section on coupons, and reminded me of a question that one of my newer affiliate program management clients has recently asked. A few days back she wrote to me: We have always had an issue
How to Offer Coupons Through Affiliates Without Losing Your Shirt Read More »
There is only one event that can rightfully call itself “the biggest European affiliate and performance marketing event of the year”, and it is a4uexpo Europe. Just as last year, in 2011 this conference is set to take place in the beautiful city of Munich, Germany — in the very
Prussakov to Speak at a4uexpo Europe in Munich Germany Read More »
We’ve come a long way since September 15, 2008 when I announced the launch of this unique LinkedIn group — one created specifically for affiliate program managers (working on in-house or outsourced basis) and affiliate marketing consultants to share knowledge and experience, address concerns and various professional questions. We’ve just
Affiliate Program Management LinkedIn Group Hits 1,000 Members Read More »
Over the past few years, the investment attractiveness of Russia and its markets have improved, but there’s still a lot of room to grow. Yesterday (on March 30, 2011), the President of the country proposed a 10-step plan on how to improve Russia’s investment climate [tweeting about it as well],
Medvedev, Russia's Investment Climate and Affiliate Marketing Read More »