You know the phrase “you don’t get a second chance to make a first impression”? Well, it is exactly the same way with affiliate program descriptions: an affiliate will rarely give it a second look if it has made a bad impression during the very first read. Being the first […]
5 Claims That Turn Affiliates Off Read More »
Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or
Affiliate Marketing Program Yield: Stats and Conclusions Read More »
Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that
Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud Read More »
Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is
What Part of Online Sales Can Affiliates Generate? Read More »
One of the conferences that I personally enjoy the most is Affiliate Summit. It is a U.S. affiliate marketing conference (the biggest of its kind) run twice a year: in Las Vegas each January, and in the New York City in August. The upcoming one in New York — which
Prussakov to Speak at Affiliate Summit East 2011 in New York Read More »
In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an
Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook Read More »
When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking
Don't Blame Affiliate Network for Not Growing Your Program Read More »
Four days ago Affiliate Summit opened up public voting on sessions proposed for the summer 2011 New York City summit, or Affiliate Summit East 2011. Voting will be open through Friday, May 13, 2011… Speakers for Affiliate Summit will be chosen based on the combined votes from the public, votes
Want to See Me at Affiliate Summit East 2011? Please Vote. Read More »
Definitions first: pod·cast /ˈpädˌkast/ Noun: A program (as of music or talk) made available in digital format for automatic download over the Internet [source] There is an array of affiliate marketing-related podcasts all around the place, and to help you navigate the ocean, I’ve decided to put together a list
10+ Affiliate Marketing Podcasts to Follow in 2011 Read More »
A merchant who is setting up a new affiliate program wrote to me: I’ve read your new book, and am determined to create a 100% affiliate-friendly program, welcoming affiliates from all U.S. states. I understand that Amazon tax is a problem that many affiliates are concerned about. We are happy
Affiliate-Friendly Way of Handling Affiliate Tax Read More »