A recent post by Lisa Barone gave me an idea for this one. She wrote about the questions customer would typically ask prior to committing to do business with a company. With affiliates it’s the same way — there are a number of things they want to know prior to […]
15 Questions to Answer About Your Affiliate Program Read More »
I’m honored, and can’t help but blog about the latest two reviews of my newest book published less than a week apart. Why? Well, first and foremost, because because of the people they came from. Last Wednesday Todd Farmer, winner of Affiliate Summit’s 2011 Affiliate Marketing Legend award [more on
Todd Farmer & Kirsty McCubbin Review "Affiliate Management Hour" Read More »
Remember my last week’s Possibly the Worst Affiliate Traffic Leak Ever post? Well, reviewing one affiliate program (on obvious reasons, their name and domain name have to remain discreet), I’ve discovered a situation that was even worse — “for tracking purposes” the merchant was linking some of his internal banners
Affiliate Leak Worse Than the Worst Leak Read More »
Yesterday, in The Ugly Side of Affiliate Marketing post a friend and fellow affiliate marketer, Tricia Meyer wrote: The eBay Partner Network announced out of the blue that they are dropping loyalty sites until at least October. The question this immediately raised in multiple heads was, of course, “why?” Carolyn
Why eBay is Suspending Loyalty Affiliates Read More »
ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at
How to Calculate Affiliate Marketing ROI Read More »
Yesterday, during my a4uexpo Europe presentation I said that the very first thing merchants should do to ensure that their websites are affiliate-friendly is to get rid of leaks. My definition was: Leak is any external link within your website that may lead to a course of action for which
Possibly the Worst Affiliate Traffic Leak Ever Read More »
Flew into the gorgeous Munich, Germany this morning, already had a few great meetings, and given my presentation on the website, affiliate program, and affiliate management components that predetermine affiliate program’s success or failure. I’ve split these into two groups: 7 merchant essentials and 7 management mistakes. Here’s a quick
a4uexpo Europe 2011: Video, Recap, First Feedback Read More »
I have affiliate accounts with a number of affiliate networks through which I both monitor what my competition is doing, and analyze different things. I seldomly check the email account to which these affiliate-geared emails come, but yesterday when I did, I was stunned by how many affiliate program managers
Does the From Field Matter When Emailing Affiliates? Read More »
A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field. This would be my first time managing a lead gen affiliate program. I’ve done some research into this, but I wanted to
How to Choose a Lead Generation Affiliate Marketing Network Read More »
I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates
How to Evaluate Affiliate Applications Read More »