Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it […]
Do Not Believe Everything You See in Affiliate Program Statistics Read More »
Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the
PPC Display URLs and Affiliate Direct Linking Interconnected Read More »
Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the
How To Detect and Fight Affiliate Fraud Read More »
It’s Friday again, and in the best traditions of Twitter #FollowFriday today I’d like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… I see that in 2009
US Affiliate Networks on Twitter and Facebook Read More »
Yesterday Jeremy Dean, a British psychologist, and author of popular PsyBlog (self-characterized as the “website about scientific research into how the mind works”), put up a great blog post, entitled 10 Psychological Keys to Job Satisfaction. The opening paragraph of his post states: …Clearly many are finding it hard to
How Affiliate Marketing Provides High Job Satisfaction: Case Study Read More »
Yesterday, one of the co-founders of Affiliate Summit, Missy Ward, started her blog post [CORRECTION: per this comment, that was actually a guest blog post by Shawn Collins] with these words: There is one thing that a lot of affiliate managers don’t know how to do, and that is to
Merchants, Put Yourself in Affiliate Shoes Read More »
As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are: 1. No link to affiliate program on main merchant
3 Things Many Merchants with Affiliate Programs Miss Read More »
Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no
5 Effective Yet Underused Ways To Recruit Affiliates Read More »
Six and a half weeks from now (yes, that soon!) the new Affiliate Summit is going to take place in New York City, NY. Since my blog is primarily focused on the needs, wants, concerns and demands of merchants and those appointed to oversee and grow affiliate programs (in-house or
5 Affiliate Summit East 2011 Sessions for Merchants to Attend Read More »
A month ago, wondering whether the “From” field of affiliate program manager emails matters for affiliates I started a poll asking affiliates to help me figure this one out. The poll closed on Sunday. We’ve had 46 affiliates cast their votes, and here are the results that I see: Affiliates,
Affiliate Feedback on "From" Field of Program Manager Emails Read More »