While auditing an affiliate program, and going through all its major elements, we had a client ask: Can we change our cookie length? It seems too long to me… Their cookie length was set at 120 days. My answer to questions like this has been the same ever since I […]
Back to Affiliate Cookie Duration (Return Days) Question Read More »
One of our affiliate program management clients has just had a number of chargebacks on transactions referred by one affiliate. They all came from people whose cards were used to buy the product they never wanted to purchase. It was a case of wide-spread fraud on the part of the
How to Calculate a Locking Period Read More »
Every time I buy something I try to do it through an affiliate link (my modest attempt to ensure affiliate marketing does grow to $4 billion by 2014). That is why you’ll often see me tweeting out requests for an affiliate link to this or that merchant… So, prior to
Concise Example of Solid Affiliate Program Policy Read More »
August has been a busy month, and now that the calendar autumn is already here (yes, happy September 1st, everyone!), I thought it would be nice to put together a list of AM Navigator‘s top picks for the previous month. So, here’s the (chronological) list: The Importance of (Realistic) Affiliate
Top Picks in Affiliate Marketing and Program Management, August 2011 Read More »
In case you weren’t able to make it to my today’s Affiliate Summit East 2011 “Key Affiliate Program Components You’re Probably Missing” presentation — or if you weren’t taking notes — here’s a synopsis: Don’t manage affiliates — You’re there to manage the program. With affiliates you want to be
15 Affiliate Program Components You May Be Missing Read More »
As you may remember I am speaking at Affiliate Summit East 2011 which is going to be held in New York, NY in just two days. In conjunction with this I have just recorded a video message for all attendees of the conference, and especially for merchants and affiliate program
3 Reasons to Attend My Affiliate Summit East 2011 Session Read More »
Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard
Case Study on Affiliate Brand Abuse in PPC (SEM) Channel Read More »
Yes, yes, this is going to be a let-me-toot-my-own-horn type post; but why not?… Earlier this week Shawn Collins published a text-and-video review of my newest book (if you haven’t seen it yet, do check it out). Among earlier blog reviews you may also remember mentions of it by Anita
Best Selling Affiliate Management Book Read More »
On Monday, August 8, Pace Lattin of Performance Marketing Insider has drawn the industry’s attention to a lawsuit filed by Reese Richman LLP, the subject of which is “questionable and possibly illegal behavior … by hijacking search queries.” Pace wrote: Using a technology by Paxfire, supposedly DNS redirects from searches
Paxfire or How ISPs Hijack Traffic and Affiliate Commissions Read More »
Yesterday at 9:12 am MST a major brand which runs its affiliate program on a major affiliate network sent out the following text to all of its affiliates: We are scheduled to perform maintenance work on the [MerchantURL].com website and as such will be having an outage effective Monday August
Website Outages and Affiliate Marketing Campaigns Read More »