If you’re launching or already running an affiliate program, one of your priorities should be to perform a competitive analysis, covering also competing affiliate programs and the activity of the merchants behind them. And I don’t mean just having a general idea of their name, products or services, and position […]
How to Analyze Competing Affiliate Programs | The Blueprint Read More »
Earlier today, every affiliate marketer aboard Amazon Associates program received the following announcement: We are being told that Amazon Associates‘ newly-created “Idea Hub” is meant to equip its affiliates with “content ideas such as inspirational promotions, events, deals, and products throughout Amazon in one place.” The idea isn’t new. We’ve
10 Things Affiliate Managers Should Equip Affiliates With Read More »
Do your products sell well on Amazon but you would like to take things one step further and build a direct relationship with your buyers? Perhaps you already have the online store and are looking for ways to drive more traffic and sales. The solution employed by 81% of brands,
Amazon, Affiliate Marketing, and 10 Ways to Benefit from It Read More »
Are you starting an affiliate program and looking for someone to manage it? Or perhaps your affiliate program launch occurred months ago and you have, finally, realized that you cannot run it on autopilot, yet you cannot do everything yourself. In both situations, you have two major options: hire an
Pros and Cons of Working with Affiliate Management Agencies Read More »
Have you just started your business or are preparing to get a new product or service on the market and you’re considering launching an affiliate program to help spread the word? It could be a great idea, as long as you stay away from three common affiliate program misconceptions: The
Affiliate Marketing Programs: 3 Ways to Fail, 10 Ways to Win Read More »
Affiliates need creatives to properly promote your products — without them, it’s hard to run a successful affiliate program. Text links are a mainstay of affiliate marketing as they typically have strong click-through and conversion rates. That said, one underrated affiliate marketing tip is to focus on delivering high-quality, custom
Creatives Affiliates Can Repurpose: Affiliate Marketing Tips (with Checklist) Read More »
Are you preparing to start an affiliate program but having trouble figuring out how to calculate the affiliate commission rate? Congratulations for giving it some thought and wanting to make things work! It is important to take the time to find a formula that benefits both you and your affiliates.
How to Calculate Affiliate Commission Rates Read More »
Leadership transforms management. Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance
Transformational Leadership in Affiliate Management Context Read More »
Have you reached an impasse in your affiliate recruitment efforts or you have yet to see results despite onboarding all the major affiliate types? I like to think of affiliate programs as boxes of chocolates. I prefer boxes that contain various types of chocolate (white, dark, milk) with various fillings,
20 Affiliate Types and How They Can Grow or Harm Your Program Read More »
Did you hear that having an affiliate marketing program benefits your brand but you don’t know how to approach your affiliate program launch? Don’t worry! This post will guide you through the process, step-by-step, and, if you get stuck anywhere, I’ll be happy to help. Here are the 10 steps
Step-By-Step Guide to a Successful Affiliate Program Launch Read More »
