Remember my 2009 post about Bank of America becoming a loyalty affiliate? Another classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover: And just like it was with the Bank of America — where you had “to be a user […]
Shop Discover – Classic Example of Cashback Affiliate Read More »
Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants
When Managers (or Merchants) Impede Affiliate Performance Read More »
Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their
Bing Allows Anything for Display URL? Read More »
It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural… But today I’d like to
3 Good News for Affiliates Read More »
Between yesterday and today, a sequence of events has happened, raising an important question… Let me quickly reproduce them for you: I found a product I was interested in. It was one of the major — one of the top ones on The Top 500 List — e-tailers selling it.
Bypassing the Affiliate: Coincidence or Strategy? Read More »
On Tuesday (October 18, 2011) the newest issue of FeedFront, the official magazine of Affiliate Summit, has become available for online viewing and download. In it, on page 18, you will find my new article, which answers the question in the title of this blog post — what money should
What Investment is Required to Launch Affiliate Program? Read More »
Yesterday evening I received a confirmation that one of my proposed sessions has been selected (yes, thanks to both your votes, and the votes of the conference’s Advisory Board and Founders) for Affiliate Summit West 2012 which will be traditionally held in Las Vegas, NV on January 8-10, 2012. This
Advanced Affiliate Program Management at Affiliate Summit West 2012 Read More »
Yesterday night a chief executive of a company which runs an affiliate program on a popular network, sent out a newsletter. Most of his affiliates have probably found it in their inboxes early this morning. One of them forwarded it to me. She’s been in the business for a while,
"Kickass Newsletter" Encourages Affiliates to Cheat Read More »
Yesterday I’ve received feedback on my Affiliate Summit East 2011 (ASE11) presentation. As you may remember [say, from the post I put together immediately following that speech in New York], I entitled it Key Affiliate Program Components You’re Probably Missing, and focused on 15 integral affiliate program management elements that
Affiliate Summit East 2011 Feedback Read More »
Earlier this morning I tweeted something out (and received an quick reaction from an affiliate): Immediately people started emailing me for the details. So, here is the text that I was referring to (names removed; we’re trying to learn from the mistakes of others, and not point fingers): Dear Affiliates
Major Affiliate Communication Failure Read More »