How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; […]
Will 2012 Be the Year of Attribution Modeling in Online Marketing? Read More »
A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it compromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in
Integrity – Affiliate Manager's Most Admired Characteristic Read More »
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase
Proactive Affiliate Management and Communication Read More »
One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2)
Destructive Assumptions or Why Affiliate Management is Dead Read More »
Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in
How Various Online Payment Models Work in Affiliate Marketing Read More »
Quick timeline: Dec 1, 2011 — new brand’s website launched Dec 5, 2011 — official announcement and press release go live Jan 12, 2012 — second press release is published Dec 6, 2011 – Jan 18, 2012 — over a dozen of articles appear Analyzing the keywords that drive traffic
New Brand Claims Google Instant for Competitive Key Phrase Read More »
Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t
7 Reasons Why People (and Companies) Fail at Affiliate Marketing Read More »
It’s been some time since my Top 20 Affiliate Marketing Bloggers to Watch in 2011 post. And besides the fact that one of these twenty has claimed her Affiliate Summit’s best blogger award (Tricia Meyer, who is now inspired to reach new blogging heights, and, of course, belongs on my
10 Affiliate Marketing Bloggers to Keep an Eye On in 2012 Read More »
Time flies, and lots has changed since my original announcement of the new affiliate management conference. In fact, things have even changed since the day I announced the full agenda — believe it or not, but it has expanded even further! But being a big fan of structured approaches, and
AM Days: Latest Details and How to Save $620 on Registration Read More »
For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it
RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs Read More »