Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission): I have no way of knowing whether the […]
Creativity in Everyday Work or Zombie Apocalypse as Incentive Read More »
An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a
Affiliate Managers: How They Are Compensated and How Much They Earn Read More »
Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT
Affiliate Manager Active on Social Media? But Does It Add Value? Read More »
In case you have missed my weekend tweet, a really interesting situation has occurred to me on Saturday: Paid USPS to deliver an underpaid envelope to find out it was an affiliate recruitment letter. NOT the way to introduce an affiliate program — Geno Prussakov (@ePrussakov) April 21, 2012 Nearly
Affiliate Recruitment via Regular Mail – Avoid This Mistake Read More »
I have received an interesting email from a Europe-based affiliate program manager. Here’s an excerpt which reflects its essence (image, obviously, introduced by me): I’m an affiliate manager for [company name here] and my goal is to find out if it makes sense to use a cookie blocker to avoid
Affiliates and the Problem of Last Minute Coupon Search Read More »
For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made
Commission Junction Now Allows Merchants to Bulk Upload Text Links Read More »
Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution
UK Affiliate Marketing in 2012 – Travel Vertical [REPORT] Read More »
On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of
Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide Read More »
We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest
How to Safeguard Your Affiliate Marketing Program Against Fraud? Read More »
[Liveblogging from Affiliate Management Days SF 2012] In case you’ve missed my opening remarks at the first-ever Affiliate Management Days (AM Days) conference in San Francisco earlier this morning, among the things that I’ve talked about were the challenges that affiliate managers face today. I believe there are at
7 Challenges Affiliate Managers Face Today Read More »