Up until this year I haven’t seen much quality material put together on this subject; and I’m glad to see more good content being put together as time goes. Today I’d like to draw your attention to three such comparisons of the two ways to manage your affiliate program. 1. […]
In-House vs Outsourced Affiliate Management: 3 Comparisons Read More »
As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up
Affiliate Marketing Objectives – Share Them Don't Keep Them Secret Read More »
And the day has come for me to bring you my fourth, and last, video in the series of the ones shot for Google Affiliate Network Client Summit 2012 [in case you’ve missed the previous ones, they may be found here: video 1 on the Future of Affiliate Marketing |
Affiliate Marketing Programs and Channel Attribution Read More »
Continuing the series of my Google Affiliate Network Client Summit 2012 videos [video 1 in this post | video 2 here], today I’d like to bring you a video I shot in the heart of stunning St. Petersburg, Russia. Google asked me to express my thoughts on “affiliate marketing around
Expanding Affiliate Program Internationally: 3 Markets to Consider Read More »
A few hours ago Priest Willis who manages BuyCostumes.com affiliate program (yes, a direct competitor of our client, but he does deserve the mention for spotting it) tweeted: Wow! OPMs, affiliate mgrs, affiliates, what do you think about this? tcrn.ch/Md6zW1 — Priest Willis (@priestwillis) July 10, 2012 He has
Affiliate Links on Social Media Platforms: My Opinion on Subject Read More »
Yesterday, as I was looking through the moderation queue (of “discussions” submitted) in the Affiliate Program Management group I run on LinkedIn, I was once again struck by the fact that on a weekly basis we have group members (including affiliate managers at some of the world’s top brands) who
Rules Ignored by Affiliates and Affiliate Managers. Worldwide! Read More »
It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to
Pay Per Call Performance Marketing: CTR, Conversion & AOV Data Read More »
Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on
Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass! Read More »
Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the
Use Co-Branded Landing Pages to Increase Affiliate Conversions Read More »
Earlier this week an email came from BrandVerity, the developers of PoachMark, a famous tool of catching paid search violations. The email read: We’re happy to unveil a great new resource available to all Poachmark customers, at no additional cost! Our staff has been hard at work developing informational Affiliate
BrandVerity's PoachMark Now Also Analyzes Affiliate Toolbars Read More »