My favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management […]
Affiliate Management: Prussakov's Fall 2012 Speaking Engagements Read More »
A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence
Are Outsourced Affiliate Managers Better Than In-House Ones? Read More »
Definitions first: Non-Competition Agreement — A legal agreement in which one party is restricted from working as a direct rival to the employer for a specific time and place. The purpose of non-competition agreements is to prevent an ex-employee from exploiting resources, knowledge and/or leads that were gained from a
Outsourced Online Marketing Agencies and Non-Compete Agreements Read More »
———————————- UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current
Possibly the Best Way to Boost Affiliate Program Performance Read More »
It’s hard to believe, bu we are now less than seven weeks (48 days, to be exact) away from the second Affiliate Management Days conference which will take place at beautiful Hyatt Regency Bonaventure Conference Center & Spa in Fort Lauderdale, Florida. The Conference Preview Guide has just gone live,
Your Personal Invitation to Affiliate Management Days East 2012 Read More »
A week ago Murray Newlands, grabbed me by the sleeve in the Affiliate Summit East 2012 Registration Area (as soon as I received my badge), and asked if I’d like to be interviewed for Performance Marketing Insider. “With pleasure” was my answer, and here is the video of that interview:
5 Success Tips for Affiliate Marketing Managers Read More »
Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on
5 Keys to Building High-Impact Relationships in Affiliate Marketing Read More »
I wrote last month about the need for clients to share their objectives with affiliates to get the most from their programme. Objectives are also important when planning and measuring your promotions. You could have a number of different objectives that you want to achieve but it can be best
Affiliate Marketing: Measuring Promotion Success Read More »
Affiliate Summit East 2012 is just around the corner, and looking through the conference’s agenda I couldn’t help but highlight affiliate management-related sessions on it. There is a number of really promising ones to look forward to, and today I’d like to bring you my (chronological) list of the top
Top 10 Affiliate Summit East 2012 Sessions for Affiliate Managers Read More »
An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog
Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique) Read More »