On November 5 at 3:47 pm ET affiliates of a major program on one of the top affiliate networks received a notice that started as follows: The reaction to my tweeting of the above screenshot has ranged from negative [see this Tweet by Charles Born from California, or this one […]
When Merchants (Unexpectedly) Decrease Affiliate Commissions… Read More »
As we were analyzing end-of-the-month statistics for a client, it has come out that a number of orders which were received by the merchant directly (not via any affiliate) were also “dipped” into the affiliate channel as well (i.e. affiliates received commissions for these orders). This looked very strange to
One Situation When Merchants Must Delete Affiliate Cookies Read More »
I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates
In a Relationship-Led Business, Little Things Make a Big Difference Read More »
An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service,
Common Misconception: The More Affiliate Networks, The Merrier Read More »
A merchant has emailed me the following question: We are looking to expand into Germany. Do you have any German affiliate networks to recommend? I like the idea of going with a Germany-based affiliate network (aka Partnerprogramm-Netzwerk) for a program to target the German-speaking market. As mentioned earlier this year,
German Affiliate Networks (Deutsche Partnerprogramm-Netzwerke) Read More »
Note from Geno Prussakov: The list of our guest bloggers is constantly expanding; and today, in addition to Graham Jenner, Liliya Tyndyk, and Martin Osborn, I am pleased to welcome our newest contributor — Eric Nagel. Enjoy his first AM Navigator post: As an affiliate, I’m always working on projects, joining
Worst Affiliate Acceptance Letter Read More »
Affiliate recruitment is (or should be) an integral part of every affiliate program manager’s routine. And while some managers get away with what I call passive recruitment (e.g.: having new affiliates join the program via affiliate program directories, or affiliate program description page), nothing beats active affiliate recruitment. There are
2 Hidden Gems for (Free) Affiliate Recruitment Read More »
Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic.
What Makes an Effective Affiliate Banner – Affiliate Viewpoint Read More »
While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of
Affiliate Marketing in Russia: Market Size and Affiliate Networks Read More »
As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text
What Influences Affiliate Banner Performance the Most? Surprise Ahead Read More »