Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of […]
Recruiting New Affiliates – Tips, Tactics and Tools Read More »
I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results in better performance for everyone. But can you talk too much? Like most people it can get very busy when
When Is It Cool To Call? Read More »
A merchant who is looking at launching an affiliate program, approached us for affiliate management services. Having looked at their website, we’ve recommended fixing the website first. Similarly to this situation, my client’s website could use some serious remodeling. But then they asked me: Do you have a checklist of
15 Tips: How to Create Affiliate-Friendly Websites (Landing Pages) Read More »
On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit
Affiliate Management LinkedIn Group: 2,000 Members Milestone Read More »
Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide
Coupon Affiliate Sites: Do (and Can) They Provide Value? Read More »
Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and
Tips (for Social Media Affiliates) to Get Your Application Approved Read More »
Does your affiliate manager need training? Or maybe you, as a merchant who has an affiliate program, could use some affiliate management education — to know what to expect from your affiliate manager. Or there yet another scenario: you don’t have an affiliate program; you’ve heard about affiliate marketing, but
Affiliate Manager Training: Early Bird Registration Ends in 10 Days Read More »
In the course of this week, two states have already made moves towards jumping on the “affiliate nexus tax” bandwagon, joining the nine which have ratified such laws in the past few years. Indiana (news of February 4, 2013): Amazon.com and other online-only retailers would have to start collecting Indiana’s
Indiana and Florida Face Prospects of Affiliate Nexus (Amazon) Tax Read More »
An affiliate network owner in a country where affiliate marketing is just developing has reached out to me recently. They are looking to attract more bloggers (and other quality content producers) to affiliate marketing, but with the majority of them monetizing via CPM and CPC models, getting them to switch
Statistics on Blog / Content Monetization via Affiliate Links Read More »
First off, let me clarify the title of this blog post. Not to offend anyone, I am well aware that the Middle East is also composed of several non-Arabic countries (e.g. Cyprus, Israel, Turkey, etc). However, with Arabic being the most widely spoken (and written) language in the region —
Middle East Arabic Affiliate Networks Read More »