One of the world’s major affiliate networks, Commission Junction (CJ), has launched an internal affiliate recruitment tool. If you are a CJ advertiser, you may now find it by going to “Manage Publishers” tab, and proceeding to “Publisher Recruitment (beta)” sub-tab: The two tabs to the left of this newest […]
Commission Junction (CJ) Launches Affiliate Recruitment Tool (Beta) Read More »
The day before yesterday (on April 30) U.S. Amazon Associates (aka Amazon.com affiliates) have received a newsletter. Here’s a screenshot of the larger part of it: I believe there are five things that every advertiser (with an affiliate program) and affiliate manager can learn from this one: 1. Subject Line:
4 Things to Learn from Amazon.com Mother's Day Affiliate Newsletter Read More »
As I was working on a presentation for one of my upcoming speaking engagements, I had to outline a few short, solid and sobering reasons why every advertiser who has an affiliate program should actively police affiliate activity, or require their affiliate program managers to do so (reporting on it
4 Reasons Advertisers Should Police Affiliate Activity Read More »
As you may have heard earlier this week Google has announced that it is retiring its affiliate network [see a good commentary on the likely reasons here]. Thousands of advertisers (from brands like Target, Puma, Jos. A. Bank, Under Armour and other major names to smaller businesses) are now facing
5-Step Cheat Sheet to Migrating Affiliate Program Changing Platforms Read More »
As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is
Affiliate Tracking Software vs. Affiliate Networks: Why Not Both? Read More »
Affiliate management. It’s a term that we often throw around, and we tend to look at processes and how we can improve them. The focus tends to be on the business side of management – what margins we can afford, which affiliate brings in the most revenue, and what will
How Can People Management Help Your Affiliate Programme? Read More »
Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some
Affiliate Coupon Code Compliance Guide Developed and Released Read More »
Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on. No one wants useless banners. Neither affiliates, nor merchants need these. To help
How to Design Effective Affiliate Banner Ads Read More »
With Performance Marketing Summit and Performance Marketing Insights in New York, the past couple of days have, certainly, been busy… But do you know what will be the only other affiliate marketing conference in the U.S. this Spring? It is also the only conference devoted specifically to affiliate program management
A Must-Attend Conference for Businesses with Affiliate Programs Read More »
Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are
3 Areas Where Affiliate Networks Should Invest Resources #pminyc Read More »