The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of […]
An Invisible Thief: Affiliate Adware and Plugins Read More »
Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a
Surprising Example of (Toolbar) Affiliate Transparency Read More »
A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.”
In Affiliate-Merchant Relationships Transparency Goes a Long Way Read More »
In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top [tweetherder]3 most
Affiliate-Driven Customers Are 8 Percent More Valuable Than Average Read More »
<!9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the
Want Super Affiliates to Place Your Link on Homepage? Bad Goal Read More »
While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned
10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment Read More »
Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program
Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance Read More »
When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to
Paving the Way for Smooth Affiliate Sales Read More »
The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the
Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013 Read More »
A month ago I blogged about a new structure-based affiliate recruitment tool offered by Commission Junction (CJ) to advertisers who run their affiliate programs on their network. Since then CJ has improved the “Search” function, expanding it to include all affiliates (including new ones) on the network, and not only
Affiliate Recruitment Case Study: How to Find New CJ Publishers Read More »