Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to […]
Example of Oxymoronic Approach to Affiliate Relationship Management Read More »
The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max,
10 Tips to Increase Your Affiliate Traffic's Conversion Rate Read More »
Earlier this morning Affiliate Window, an affiliate network that prides itself in tracking “over 90% of mobile activity” [more here] posted some truly impressive data on their Facebook page: in the month of July 2013 they registered 13,000 affiliate-referred mobile sales each day. This means over 400,000 mobile sales driven by
Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month Read More »
I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the
Affiliate Networks Provide Infrastructure. Management is Separate Read More »
One of the most frequently overlooked affiliate banners is an 88×31 micro bar. The very minuscule size of it poses a problem to many merchants and affiliate managers. As a result — either (i) because they don’t believe anyone needs creatives this small, or (ii) because their graphic designer has
24 Examples of Inspiring Micro Bar (88×31) Banner Ads for Affiliates Read More »
Last year at Affiliate Summit West 2012 I spoke on the topic “Advanced Affiliate Program Management & Analysis.” Two weeks ago Shawn Collins uploaded the full video with my presentation to YouTube; and you may now view it free of charge: The accompanying slide deck may be located on
The Essentials of Affiliate Program Management [Video] Read More »
Earlier this week, my friend Bryan Eisenberg Tweeted a link to a ClickZ article he authored a year ago, the gist of which may be boiled down to this quote: If you just set it and forget it you can also kiss your money goodbye. He started talking about paid
Successful Affiliate Marketing is Always Proactive Read More »
After two successful U.S. conferences in 2012, great shows in San Francisco and London in 2013, I am thrilled to announce that we are already working on bringing you our 2014 shows, the first of which is going to be held in California. Yes, as is already traditional, we are
2014 Affiliate Management Conference: Save the Date, Apply to Speak Read More »
An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping
Cost of Recruiting Affiliates vs "Retaining" Them Read More »