It’s that time of the year when we think of New Year’s resolutions to make, and with the first day of 2014 just a few hours away I thought of putting together a list of resolutions for affiliate managers to consider. Clean Up Your Affiliate Programs There has been much […]
5 New Year's Resolutions for Affiliate Program Managers Read More »
Two weeks ago I started a contest asking you to submit “some of the more innovative and effective ways to find affiliates, reach out to them, or convince them to sign up with affiliate programs.” The prizes at stake were 2 passes to the upcoming Affiliate Summit West 2014 (where
12 Tools and Tips on How to Find, Attract and Recruit Affiliates Read More »
Have you heard of the Internet Retailer’s new Top Tech 2014 Guide yet? This is an eBook based on their 2012 research of “the leading solutions providers to America’s top 1,000 retailers.” Among the providers analyzed they also looked into “affiliate marketing vendors” used by North America’s leading 1,000 e-retailers.
Do Affiliates Drive $230 Billion in Sales to Top 1000 US e-Retailers? Read More »
Autocomplete is a function “built into Google Search designed to make searching faster and easier.” It “predicts and displays queries to choose from. The search queries that you see as part of Autocomplete are a reflection of the search activity of users.” [source] Try typing in “affiliate management” and Google
What Google's Top Affiliate Management-Related Search Queries Tell Read More »
Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid contact information at hand, how can he expect to make the contact? There are numerous email
3 Free Email Verification Tools for Affiliate and Link Outreach Read More »
Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by
If Hit by Search Engine Penalties, Do Not Close Affiliate Program! Read More »
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is
Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent Read More »
It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial
Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer Read More »
Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd
Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers Read More »
For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL
The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program Read More »