Affiliate recruitment may be split into two main types: active and passive recruitment. Simply put, active recruitment is when affiliates find out about your program through your outreach, whereas passive recruitment is when they find you by themselves. Twenty days ago we “turned off” all active recruitment for a (non-paying) client, […]
What to Expect from Passive Affiliate Recruitment Read More »
When opening up Affiliate Management Days San Francisco 2014 I said: “It seems like it was only yesterday that I said ‘Welcome to the first-ever Affiliate Management Days conference!’ but time flies, and I’m excited to welcome you to our fifth show already!!” The fifth AM Days conference has come
Affiliate Management Days San Francisco 2014: Conference Recap Read More »
Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece
State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report Read More »
Yes, we are only about one-third into March, but there are already some notable news to report. Much is happening in the overall affiliate marketing sphere, but today I’d like to draw your attention to five news that relate specifically to affiliate managers and advertisers/merchants that reply on affiliate programs
5 Noteworthy Affiliate Management News of March 2014 Read More »
An interesting situation was described to me by a merchant/advertiser the other day. They run an affiliate program where a specific type of affiliates is being paid lower-than-default commissions. However, there are ways for these affiliates to disguise themselves in order to receive the full commission. Challenge Affiliates who (due
When Affiliates Disguise Behind Sub-Affiliate Networks and Platforms Read More »
My most recent Affiliate Summit speaking appearance also happened to be my 10th time speaking at the show, and I have just received some encouraging feedback [quite in line with ASE11, ASW12, and other feedback I’ve been receiving]: As Tweeted earlier, I only wish more of the attendees turned in
Affiliate Summit West 2014 Feedback on a Top-Attended Session Read More »
Today is the last day of the (already extended) Early Bird registration period for Affiliate Management Days SF 2014. Combining the Early Bird rates with this coupon you will save nearly $740.00 on your pass. But why should you even care to attend this event? Even with this discount! Let
Five Reasons You Must Attend Affiliate Management Days Conference Read More »
Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for (expecting their detailed reporting on these in their recurring reports)? Regardless of whether you are trying to find a “job
Core Responsibilities of an Affiliate Program Manager Read More »
When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to
3 Underused Ways to Improve Affiliate Program Visibility on Network Read More »
Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders, video production services, etc), others are earning money with Fiverr’s own affiliate program, but the group to which I
How Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs Read More »