Affiliate Program Management

Affiliate Program's Performance is Everybody's Business!

Affiliate Program Management, General Discussion / By / 3 minutes of reading

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale […]

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Affiliate Summit West 2015 Reviews of Prussakov Session

Affiliate Program Management, General Discussion / By / 2 minutes of reading

Last month I spoke at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This was my twelfth time speaking at this great show, and, based on the reviews, it’s been one of the most successful speeches of mine. My presentation on the “55 Must-Haves in Every Affiliate Manager’s Toolbox” was

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Affiliate Summit Videos and Contest to Win #ASW15 Passes

Affiliate Program Management, Announcements / By / 2 minutes of reading

On January 19, 2015 I will be speaking at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This will not be my first time speaking at this conference. In fact, Affiliate Summit holds the record as the conference at which I have presented the most. Affiliate Summit Videos Below

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An Affiliate Marketing Action Plan: The 5 Cs Approach

Affiliate Program Management / By / 5 minutes of reading

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support

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Affiliate Summit East 2014: Geno Prussakov Speaker Feedback

Affiliate Program Management, Announcements / By / 2 minutes of reading

A few weeks ago I spoke at Affiliate Summit in New York. This was my eleventh time speaking at Affiliate Summits and, as always, I had a blast. Apparently, the audience had a good time as well. According to the conference’s statistics my 5 Foundational Pillars of Affiliate Program’s Success session

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Are You Losing Active Affiliates Over Non-Converting Clicks?

Affiliate Program Management, Thoughts for Affiliates / By / 2 minutes of reading

Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote

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Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc

Affiliate Program Management / By / 2 minutes of reading

Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and

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RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates

Affiliate Program Management / By / 4 minutes of reading

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You

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Setting Violator's Commissions at Zero Hurts Other Affiliates

Affiliate Program Management / By / 2 minutes of reading

This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself

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Comment to Win a Networking Plus Pass to Affiliate Summit East 2014

Affiliate Program Management, Announcements / By / 2 minutes of reading

Have you seen Affiliate Summit‘s Tweet yesterday? In case you’ve missed it, it read: Only 35 days until Affiliate Summit East 2014. Register yet? http://t.co/ZtKCMT1QHr #ase14 — Affiliate Summit (@affiliatesummit) July 6, 2014 Affiliate Summit is affiliate marketing industry’s largest affiliate conference which is a must-attend due to many benefits,

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