Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your […]
Coupons and Discounts in Affiliate Marketing Programs Read More »
Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch between platforms and tools. However, advertisers may struggle to
How to Migrate an Affiliate Program to a New Platform Read More »
We tend to associate technology partners with cart abandonment technologies and retargeting software. However, tech partners offer much more. Awin, one of the first affiliate networks to highlight these partners, classifies them into various categories, including mobile measurement, e-commerce, CSS, analytics, and tech partner plugins. This last category often requires
Affiliate Program and Technology Partners: What to Consider Read More »
Back in 2008, I wrote a blog post in which I (a) drew the industry’s attention to a common practice of affiliate managers sending out removal threats in hopes of activating affiliates, and (b) explained why it’s a dead-end strategy. I expanded on this in my 2011 Affiliate Program Management: An
Why in Affiliate Activation Termination Threats Don’t Work Read More »
The very first affiliate program that I started was for my own online business. This was in late 1999, and affiliate marketing was already around. PC Flowers & Gifts, commonly acknowledged as the world’s first affiliate program, was launched ten years prior. Yet, the late 90s (and early 00s) was
Affiliate Marketing Navigation Is in Our Agency’s Name Read More »
As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also
The Truth About Affiliate Marketing Growth Projections & Estimates Read More »
Have you decided to start an affiliate program for your business but you’re overwhelmed by the available options and unsure how to choose an affiliate network for it? You’ve come to the right place. But, before we dive into network specifics, there are three important myths I’d like to debunk.
How to Choose an Affiliate Network Read More »
If your affiliate marketing program has demonstrated success at a local or regional level, now might be the perfect moment to contemplate international expansion. While the prospect may appear sophisticated and challenging, the reality is that you just need to follow a few straightforward steps to effectively scale a thriving
Expanding Affiliate Program Globally: Your Guide to Success Read More »
Wondering what to expect from affiliate marketing in 2024? It’s understandable after the challenging and bumpy ride we had in 2023. Well, I’m a firm believer that the harder the climb, the greater the satisfaction. I was proven right last year, and I’m sure this year will be the same.
Affiliate Marketing in 2024: Trends and Tips to Succeed Read More »
If 2022 caught you off-guard, challenging everything you thought you knew about affiliate marketing and causing you to wonder what your post-pandemic affiliate marketing success strategy should include, this post is for you. We all started 2022 with plans to match and exceed 2021 growth, but then the world changed,
Post-Pandemic Affiliate Marketing Guide Read More »
