Are you thinking of starting an affiliate program but heard conflicting opinions about what to expect and are not sure what to believe? You’re not the only one! There are quite a few affiliate marketing myths and affiliate program misconceptions out there. Every new meeting with a new or potential […]
Affiliate Marketing Program: 7 Myths and Misconceptions Read More »
One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different. If you’re more of a “visual”
Affiliate Versus Multi-Level Marketing: Similarity and Differences Read More »
Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef)
Dangerous Misconception: "Affiliate Marketing Channel" Read More »
Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate.
10 Commonly Misunderstood Affiliate Marketing Terms (with Examples) Read More »
Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place
Affiliate Marketing Mispositioning is Hurting Affiliate Programs Read More »
Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your
Healthy Affiliate Program is Antonymous of Quick Fix Read More »
In case you haven’t yet read the cover story of the Winter 2013 Visibility magazine, I’d like to draw your attention to it today pardon this “let me toot my horn” post. Below you may see the cover of this newest Visibility issue, and I am proud to see my
Quick Guide to Choosing an Affiliate Program Manager Read More »
An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service,
Common Misconception: The More Affiliate Networks, The Merrier Read More »
Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries — is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands
Affiliate Marketing is Dead? Again?! Read More »
Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are
Outsourced Program Management: What Different People Think OPMs Do Read More »
