We hear it being repeated time again: affiliate marketing is a relationship industry. But how do affiliate program managers build the relationships? One way is by attending events like the upcoming Affiliate Summit, or other affiliate gatherings where you can meet affiliates face to face; another one — by participating […]
Birthdays and Manager-Affiliate Relationship Read More »
There is a book co-authored by Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick, and entitled Internet Marketing: Strategy, Implementation and Practice. In the chapter on Traffic Building the authors spend some time talking about affiliate marketing. One thing that jumps right at me is the following statement: To
Affiliate Networks are Not Affiliate Managers Read More »
One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003. While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52).
Super Affiliates Prefer Per-Click Payments? Read More »
Gary Kibel of Davis & Gilbert LLP has tweeted: I’ve just finished reading the Puget Sound Business Journal (Seattle) article he has linked to. While the article seems to view the affiliate tax as primarily Amazon’s trouble, it provides a good recap of what has happened on the affiliate tax
2010 State Budget Shortfalls and Affiliate Tax Read More »
Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the
Misconception: Only High Commissions Attract Affiliates Read More »
Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to
Value of Click and Quest for Perfect Attribution Model Read More »
Two weeks ago I wrote how holiday-related niches can make an affiliate an annual salary within just one month (however, cheesy this may sound, it’s true). A few days later I blogged about the staggering statistics that out of the 62% of consumers that shop after the holidays 10% don’t
Post-Holiday Shopping Trend Read More »
Wow! Look at the Twitter trends: Add the other holiday-related “popular topics” (like Santa, Christmas, etc), and no doubt the spirit of the winter celebrations is all around us! 🙂 I wish all of my readers a very Happy New Year too: In Russia it is customary to send proper
Happy New Year 2010! Read More »
Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not
American Home Shield, Direct Marketing & Affiliate Recruitment Read More »
Having analyzed this holiday season’s performance of the top US and UK online retailers, ForeSee Results has published two interesting lists where they rank the top 40 e-tailers in each country according to the American Customer Satisfaction Index [more about ACSI]. Yesterday they published the UK data where the top
Top 10 US and UK Online Retailers by Customer Satisfaction Read More »