Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Should You Block Affiliates from Certain Countries?

Reporting from the Affiliate Summit West 2010. The question of restricting affiliates from joining your affiliate program based on their geographical location sprung up during the Q&A session after my yesterday’s presentation, and I’ve also heard participants of the “Affiliate Program Compliance” panel touch upon it today. The main difference […]

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Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic)

Following the example of Amazon.com and Amazon.ca, Amazon UK has just notified its affiliates/associates that DTM (direct-to-merchant) linking will be prohibited starting from February 1, 2010. Unlike their North American counterparts, Amazon.co.uk is explicit that they are against direct linking of both paid search ads and organic SE results. Those

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Affiliate Links — Third Most Popular Blog Monetization Method

Have you ever wondered how popular affiliate marketing is among bloggers. It turns out to be quite popular among those that do monetize their blogging efforts. According to Technorati’s State of the Blogosphere 2009 report, in popularity it beats paid postings, rich media ads, and is third only to display

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Todd Crawford and Lisa Riolo Interview on Impact Radius

As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius. I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC)

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Forrester Publishes Customer Experience Index 2010

Upon surveying “4,600 US consumers about their interactions with a variety of companies gauging the usefulness, ease of use, and enjoyability of those experiences”, Forrester has arrived at its 2010 Customer Experience Index (not to be confused with the Customer Satisfaction index recently published by ForeSee Results). It is being

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Tsar by Pavel Lungin and Ethics in Affiliate Marketing

A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it’s also available in the U.S. with English subtitles]. It is not an easy movie

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