A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. […]
What are Affiliate-Exclusive Coupon Codes? Read More »
What Happened? On Friday, January 22, 2010, Bill HB10-1193 [pdf here], introducing the affiliate tax in the State of Colorado, has been released and referred to the Appropriations Committee. The Committee meeting is going to be held on January 27, 2010. Here’s an excerpt from the bill: (II) (A) Commencing
Colorado Introduces Affiliate Tax Bill Read More »
Being a linguist, I have always been fascinated by this phenomenon in the development of language(s) — when a proper name becomes a common noun (or even a verb). By definition nouns name people, places, and things. There are two classes of nouns: common and proper. Common nouns name general
Pinnacle of Success: Brand Replacing Common Word Read More »
I am a long-time fan of Small Business Trends and what they are doing to educate small businesses through their blog, interviews, publications, and, of course, their radio show. I have first met Anita Campbell, the owner and CEO of Small Business Trends LLC, in July of 2007 – in
Small Business Trends Radio to Interview Me Read More »
A worrying news has come through today: following New Mexico the state of Virginia — which is facing a $3.6 billion budget deficit this year [more here] — is now considering an affiliate tax as well. I’ve read about it in Scott Jangro’s AffBook blog [link to post], Googled the
Affiliate Tax Prospect Now Clouds Virginia Sky Read More »
Having read the Internet Retailer’s comparison of the online storefronts of these two merchants (my bullet point summary of it may be found here), the only logical next step for me was to see how Walmart.com’s affiliate program compares to Amazon.com’s associates program. By looking at the information provided in
Walmart vs Amazon: Affiliate Program Comparison Read More »
Melanie Seery of Affiliate Advocacy has tweeted: New Mexico has introduced its 2010 House Bill 50 (second edition) “clarifying nexus in regard to certain Internet sales.” The nexus definition/basis is very similar to those in the other states affected by the tax, namely: “A person with a business with no
New Mexico Looks Towards Internet (Affiliate) Tax Read More »
It is a known fact that Walmart.com has made it its goal to become the number one online merchant, dethroning its major competitor in the e-tail space, Amazon.com, and beating such well-established rivals as Target.com, Overstock.com, and Buy.com. Competition is always war where while some merchants win, and others lose,
Wal-Mart – Amazon War: Facts, Stats, Challenges Read More »
The very last Affiliate Summit West 2010 session that I have attended has been the “Creating Lasting Publisher & Advertiser Relationships” panel. It was a good and well-balanced panel — with three publishers (Offers.com, FatWallet, and Cashbaq) and two advertisers (Target.com and Overstock.com) participating. One thing that especially did my
Broadcasting Versus Two-Way Communication Read More »
Just a couple of hours ago, the 2010 Pinnacle Awards have been handed to the winners at Affiliate Summit West 2010. And the winners are: Affiliate of the Year – Nicholas Koscianski Affiliate Manager of the Year – Matt McWilliams Exceptional Merchant – eBay Partner Network Affiliate Marketing Advocate –
Pinnacle Awards 2010 Announced at Affiliate Summit Read More »