Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Top 10 Resources for Digital Marketing and Ecommerce Professionals

I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list like this, I’ve decided to turn my answer into a blog post. Below you may find my personal list […]

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AM Navigator Named Best OPM Agency of the Year by Rakuten Marketing

We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the innovators, visionaries and digital marketing leaders” and, as I said it my acceptance speech, after training over 50,000 marketers through

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Direct Revenue Share Affiliate Programs and Online Marketplaces

In late 2014, a good friend (who serves as a high-level executive of a major publishing outlet) authored and rolled out his new book. Looking for ways to increase its sales, he reached out to me asking how we could utilize the power of affiliate marketing to aid in his objective. The only

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4 Powerful Features Underused by Most ShareASale Affiliate Programs

Less than a month ago we launched a brand new affiliate program on ShareASale affiliate network. In under three weeks the program cracked the network’s prestigious Top 100 PowerRank, becoming one of the top-performing affiliate programs on ShareASale. On obvious reasons, I cannot share all of the techniques that lead to such a stellar rise, but there are three

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Dangerous Misconception: "Affiliate Marketing Channel"

Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef)

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2017 Affiliate Marketing Trends and Predictions from 10 Top Experts

The New Year of 2017 is quickly approaching, so much so that earlier this week I caught myself writing “2017” instead of “2016” at the end of this year’s date, and as it does, I’ve reached out to a hand-picked selection of affiliate marketing influencers seeking their input on what they

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Affiliate Marketing Case Study: From Plateau to 1,600% YoY Growth

Having just submitted a monthly affiliate marketing program performance report to one of our clients, I’ve felt strongly compelled to turn our experience into a case study. It is my hope that this case study will inspire others to grow their existing affiliate programs beyond their current levels. After all, too

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Enter the Christmas Drawing of Affiliate Summit West 2017 Passes

Every year (since we started doing this in 2010) we hold a Christmas drawing whereby we give away passes to the upcoming Affiliate Summit conference, and this year is going to be no exception. With Affiliate Summit West 2017 being just around the corner, you want to hurry to enter for your chance to

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