Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

3 Es of Effective Affiliate Activation via Email Campaigns

Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – […]

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Don't Miss AM Navigator at Affiliate Summit West 2018 in Las Vegas

On January 7-9, 2018, over 6,000 marketers from all around the globe will attend the legendary Affiliate Summit in Las Vegas. This will be the nineteenth time that AM Navigator will actively participate in this must-attend show. In fact, this time we are bringing over the biggest team ever – so

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Top Affiliate Marketing Trends for 2018: Predictions by 15 Experts

With the Year of 2018 being just around the corner, it’s time for our annual compilation of affiliate marketing predictions for the year to come. Having reached out to multiple industry experts and veterans, we have put together the below list of trends and tendencies to keep in mind as

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2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More

With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider

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Affiliate Marketing Tip of the Week: Competing with Amazon in SEO

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing

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Affiliate Marketing Tip of the Week: Updating Banners the Smart Way

We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below

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Affiliate Program Health Checklist: Free Comprehensive Evaluation

  IMPORTANT: If you’re a competing agency or intend to submit fake data, don’t bother reading on. The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years,

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Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction

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Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate

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Affiliate Program Management: Definition, Approaches, Risks

Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr.

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