Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Official WordPress Plugin by AvantLink: Announcement & How-To

Less than a week ago in an intro to this post, I blogged how pleasing to my (and I’m sure every affiliate marketer’s) eye it is to see new developments at different affiliate networks. Now, in addition to ShareASale, Google Affiliate Network and LinkShare, we have AvantLink with their February […]

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3 E-tailer Mistakes and Affiliate Program Management Parallels

It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels

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Chrome Beats Internet Explorer. Second Only to Firefox

Five days ago I presupposed that more savvy Internet users prefer Firefox for their main web browser. Not intentionally, but it so happened that in my last two posts I blogged about things that only more sophisticated Internet users would find of interest (visualization of Twitter followers, and a very

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LinkShare Mobile Publisher Dashboard: Announcement & How-To

It’s great to see affiliate networks developing. Last week ShareASale launched their new merchant interface. A couple days after that Google Affiliate Network announced product APIs for affiliates. Yesterday Shawn Collins wrote about buy.at‘s new product search feature for affiliates. Today I’d like to bring to you another network-related news

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Two Great Twitter Visualization Tools: Twiangulate & MentionMap

Today I’ve discovered two terrific Twitter visualization tools that I would like to share with you. Both can help you find very interesting people to follow on Twitter. The first one is Twiangulate [you can also follow them here]. As they themselves put it, they discover “hidden tweeters, friends of

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Email Address Makes a World of Difference

It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at

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Phone Tracking of Affiliate Referrals …the RingRevenue Way

As I was consulting a client on how they can improve their affiliate program further, the question of leaks came up. In fact, if I were asked to pinpoint just one thing that always turns an affiliate away from a merchant,  without hesitation I’d say “leaks”. As explained in my

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