Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Outsourced Program Manager Fees: Performance Bonus Basis

<! @page { margin: 0.79in } P { margin-bottom: 0.08in } –>Out of all fee/payment-related questions asked by prospective clients (for outsourced affiliate program management) one of the most frequent ones that I have ever heard is this: Would you work for performance bonus only? This question is especially common […]

Outsourced Program Manager Fees: Performance Bonus Basis Read More »

Blog Comment Spam: What It Is and 5 Funny Examples

Comment spam, a common form of spamdexing, has been a longstanding problem for blogs of all kinds. In search of “quick and easy backlinks” some people engage in it themselves, others hire “blog commenters” for as little as a couple hundred of bucks month (many which actually call themselves “SEO

Blog Comment Spam: What It Is and 5 Funny Examples Read More »

Affiliate Program Description: What Key Points to Cover?

Yesterday as I was working on texts of several affiliate program ads to be run on an affiliate network, I faced an interesting question. This particular network now (yes, it’s a fairly new feature) allows me to pick 5 key-points to outline through bullet points (see image below). I love

Affiliate Program Description: What Key Points to Cover? Read More »

New on ShareASale: Personalized Affiliate Commission Rules

I’ve noticed this new function in ShareASale‘s merchant interface yesterday morning, but wasn’t exactly sure how new it really was. Then I saw Jared Saunders — affiliate program manager at Jenson USA and holder of ShareASale’s “Exceptional Affiliate Manager” 2009 award — tweet about it: …and apparently Jared’s right. There

New on ShareASale: Personalized Affiliate Commission Rules Read More »

How To Find Out Affiliate Program's Highest Pay (Commissions)

While I strongly disagree that the highest affiliate program “payout” is the best criteria for choosing an affiliate program (because the actual payout you’ll get will always be determined by a combination of the affiliate program’s commissions, conversion rate, and reversal rate), today I’d like to address a question that

How To Find Out Affiliate Program's Highest Pay (Commissions) Read More »