Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

5 Lessons to Learn from Amazon’s Affiliate Survey

For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s approach in my writing and conference presentations, and even trying myself as an Amazon affiliate. Yesterday afternoon I was excited […]

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How to Recruit Affiliates: 10 Strategies That Work

Affiliate recruitment is one of the key pillars of affiliate management. Without affiliates aboard your affiliate program, there will be no sales force to promote you. Recruitment is also one of the most time-consuming and labor-intensive tasks that affiliate managers have to tackle. Between identification of the right prospects, outreach

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[Webinar Announcement:] 11 Powerful Affiliate Marketing Techniques

A couple of days ago, the affiliate marketing team at SEMrush announced: We are excited to announce our first #affiliatemarketing webinar! Join @ePrussakov on July 10th at 9am PST and learn how to make your affiliate marketing go through the roof!https://t.co/uVJIUQqn7L pic.twitter.com/YClakgvSE6 — BeRush (@BeRushAffiliate) July 2, 2018 I am

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How to Combine Affiliate Marketing and Influencer Marketing

Today, I would like to share a guest post from Brian Mechem, COO of Grin , on how to combine affiliate marketing and influencer marketing. Affiliate marketing and influencer marketing have been ruling the world of marketing lately. They began as different strategies, but now businesses are merging them to create

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5 Ways to Develop Your Affiliate Program Management Skills

Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of

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Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here.

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20 Ideas on How to Crush It With Affiliate Marketing

Many have expressed their sadness about missing my latest webinar [announced here] entitled “Affiliate Marketing Techniques to Rock 2018 and Beyond”. I have a good news for you! The full recording of it is now available for everyone’s viewing, and I am posting it below: You’ll see that I started

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[Webinar Announcement] Affiliate Marketing Techniques to Rock 2018

In the past 20+ years affiliate marketing has evolved as much as the overall Internet marketing has. After all, the former encompasses all forms on digital marketing, and much more. As affiliate marketing has developed, and more players entered the filed, succeeding in it has become an increasingly difficult task. Keeping this

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AM Navigator Owns the Sleep Niche in Affiliate Marketing

One of the most competitive and saturated niches in present-day affiliate marketing is what we like to call the Sleep niche. There are, literally, hundreds of brands that compete for the affiliate attention to get their products in front of the publisher’s audience, and new affiliate programs are being launched

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