Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today […]
Pay Per Call Marketing: Adoption by Financial Services Industry Read More »
On Saturday my Google Alerts notified me of an article at lexology.com which talked about a merchant agreeing to settle with the Federal Trade Commission (FTC), having “signed a consent agreement and agreed to pay $250,000 for deceptively representing that endorsements … that were posted on blogs or other websites
Merchant to Pay FTC $250,000 Over Missing Affiliate Disclosures Read More »
Regardless of what type of online marketing you are involved in, I am certain you will benefit from at least a few of the lists I’ve put together in the past. Today I’ve decided to compile them all into one big list (for better digestibility and use). You may find
20 Twitter Lists for Online Marketers to Follow Read More »
With the fairly recent Google’s “Farmer” Algorithm Update multiple bloggers (affiliates in particular) became concerned (subject also brought up by Joe Sousa in his recent post here), and started wondering if they (as content producers) may be affected by it. The short answer is: “No, as long as what you
Should Bloggers Worry About Google's "Farmer" Algorithm Update? Read More »
Earlier this morning the Performance Marketing Association has made a blog post dedicated to the recent media coverage on the subject of affiliate nexus tax. Funny how it is, but I had a closely related idea in mind for my today’s blog post as well. Related, but not identically the
10 Articles to Read on Affiliate Nexus or So-Called Amazon Tax Read More »
Over 10 days ago I asked affiliates to help me figure out what pieces of information they really want to see listed in affiliate program descriptions. As you may remember, I came up with 9 options, put them into a ranking poll, and asked affiliates to prioritize them. Today I’d
Top 5 Pieces of Program Information Affiliates Care About Read More »
It’s been a while since I have written my last book, and today I’m really excited to announce my newest one! My first comprehensive affiliate program management “how to” manual is coming out just a month . The book will be a part of Wiley/Sybex‘s famous An Hour a Day
New Affiliate Marketing "How To" Book on the Horizon! Read More »
I’ve had a privilege to speak at PubCon South 2011 which, as is already customary for the Spring PubCons, took place in Austin, TX on March 8-9, 2011. Beautiful weather, great crowd of people, quality sessions, and great discussions. Even though I flew over just for the first of the
Affiliate Marketing at PubCon South 2011… in Pictures Read More »
Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million. The company’s email read: Like Toys”R”Us on Facebook Enter now on Facebook for a chance to
Toys R Us and Value of Facebook Fans (Likes) Read More »
Two interesting things have happened over the past few days — not in any way interconnected, but both related to the topic of monetizing consumer interest in certain types of services. Google Bought an Affiliate Website Acquisitions of affiliate websites by larger corporations don’t occur every month (the last large
Google Buys Affiliate Site; Skype Opens for Advertising Read More »