Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Prussakov to Speak at a4uexpo Europe in Munich Germany

There is only one event that can rightfully call itself “the biggest European affiliate and performance marketing event of the year”, and it is a4uexpo Europe. Just as last year, in 2011 this conference is set to take place in the beautiful city of Munich, Germany — in the very

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Affiliate Program Management LinkedIn Group Hits 1,000 Members

We’ve come a long way since September 15, 2008 when I announced the launch of this unique LinkedIn group — one created specifically for affiliate program managers (working on in-house or outsourced basis) and affiliate marketing consultants to share knowledge and experience, address concerns and various professional questions. We’ve just

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Medvedev, Russia's Investment Climate and Affiliate Marketing

Over the past few years, the investment attractiveness of Russia and its markets have improved, but there’s still a lot of room to grow. Yesterday (on March 30, 2011), the President of the country proposed a 10-step plan on how to improve Russia’s investment climate [tweeting about it as well],

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Salesforce Acquires Radian6, Line Between Social & CRM Blurring

Earlier this morning Business Insider reported: Salesforce just spent $276 million in cash and $50 million in stock to acquire Radian6, which makes tools for big companies to monitor their social media presence, the company has just announced. While not being as dollar-impressive as the acquisition I’ve written about yesterday,

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eBay's Acquisition of GSI Commerce & Its Ecommerce Implications

Yesterday, shortly after the announcement of eBay’s plans to acquire GSI Commerce (a $2.4 billion deal), a friend, colleague and former director of Econsultancy US, Rebecca Lieb, tweeted: GSI Commerce has a number of impressive assets, including an affiliate network they acquired in late 2009, and “180 clients including 31

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5 Greatest Psychology & Persuasion Experts to Follow on Twitter

Very few people know it, but I have an unfinished Master’s level counseling psychology degree. As many of my blog’s readers (and marketers, in general), I too am greatly fascinated by everything connected with how our mind works and how brain influences what we do, and how we do it.

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Can Location of Web Server Constitute Tax Nexus?

In conjunction with the growing popularity of news connected with the affiliate nexus tax bills and laws passed in various states, a number of merchants have approached me asking a question that may be summarized as follows: Can the use of web hosting servers in another state be considered grounds

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Illinois Internet Sales Tax: Expected Consequences Come Home

On Thursday, March 10, 2011 Illinois Governor Pat Quinn signed into law a bill that prescribes collection of an Internet sales tax (6.25%) from retailers who have more than $10,000 in annual  online sales in the state of Illinois [more on it here]. The law also applies to sales driven

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