Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You?

As strange as it sounds, the vast majority of merchants from the Internet Retailer’s Top 500 list do not have mobile websites. Earlier this week The New York Times wrote: The potential for added revenue from mobile sales remains huge, retailers believe. EBay said that in 2010 it generated almost […]

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California "Amazon Tax" Will Hurt 10,000 Small Businesses

Yesterday’s issue of The Sacramento Bee, the capitol newspaper for California, contained an editorial which I simply couldn’t miss. Let’s start right with an excerpt from it: Amazon.com had $34 billion in sales last year, and is the world’s largest Internet retailer. Sadly, it remains a corporate citizen of questionable

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Small Business Trends & Search Engine Journal Review Prussakov's Book

It is always exciting to read reviews of your book, but especially so when we’re talking the very first reviews, and when they are coming from such authoritative sources as the ones that I’d like to highlight today. Last week Ann Smarty of the Search Engine Journal took the time

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How to Educate Affiliates Without Crossing Dangerous Line

In one of the affiliate programs we manage through AM Navigator we’ve had a new affiliate email us the following question: I’d like to start writing affiliate featured posts for my blog. However, I am having a difficult time finding information on how to make the most of my affiliate

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50th Anniversary of Gagarin's Space Flight. Lesson of the Day

All I have done and lived for has been done and lived for for this moment. — Yuri Gagarin Fifty years ago (on April 12, 1961) when my father was eight and mother only five years of age, the Soviet Union “conquered” the space, having a hero complete the first-ever

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ShareASale: Featured Program of the Week vs Holiday Center

Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of

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How to Offer Coupons Through Affiliates Without Losing Your Shirt

Yesterday Linda Bustos published an excerpt from my newest book. It came out of the section on coupons, and reminded me of a question that one of my newer affiliate program management clients has recently asked. A few days back she wrote to me: We have always had an issue

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