Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Top 20 Affiliate Marketing Bloggers to Watch in 2011

There is no lack of interesting folks to follow in the affiliate marketing blogosphere (how can one not love a word like this …one bearing a connotation of intertwining that exists between blogs, especially when we’re talking an industry as close-knit as ours?). However, since it constantly develops and changes, […]

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How America's Top Tech & Business Cities Are Buying My Book

I’ve had some fun reviewing Nielsen BookScan data (for my newest book, Affiliate Program Management: An Hour a Day) through an Author Central set of tools that Amazon offers me. BookScan — which reports on 75% of all retail print book sales in the US — collects point of sale

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5 Popular Affiliate Marketing Questions Answered

Using Google Suggest (aka autocomplete) to spot some of the most popular affiliate marketing-related questions, we see 5 questions score particularly high. I’ve answered them all in my previous blog posts and articles, and today I’ve decided to put them together into an easy-to-use compilation. 1. What is affiliate marketing?

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Affiliate-Friendly Way of Handling Affiliate Tax

A merchant who is setting up a new affiliate program wrote to me: I’ve read your new book, and am determined to create a 100% affiliate-friendly program, welcoming affiliates from all U.S. states. I understand that Amazon tax is a problem that many affiliates are concerned about. We are happy

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$1,600 [edit: $1,700] Affiliate Book Photo Contest

Many of you have already heard of my newest book, Affiliate Program Management: An Hour a Day, a step-by-step manual on setting up, launching, and managing affiliate programs. It has already hit bestseller lists, received a number of interesting reviews, and I am excited to see all of this… However,

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20 Reasons For Affiliates Not To Work With Certain Merchants

When an affiliate takes time to post their thoughts on what annoys them, merchants should take heed… Such is the case with Logan Thompson’s recent 10 Reasons Affiliates Don’t Like Your Website blog post, and I fully agree with Joe Sousa’s tweet: In addition to the 10 website-related concerns that

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Unwanted Affiliate Behavior To Watch Out For

An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to

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This Week's 10 Most Retweeted Folks on My List

It is always fascinating to analyze who influences your thoughts (and, ultimately, actions!), and via what means. One of the channels through which mine are influenced is Twitter. Klout is telling me that when it comes to Twitter I’m most influenced by @sunshinetricia @esnagel @smallbiztrends @thegrok and @rehan. Awesome list!

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Affiliate Program Managers Must Blog. Here’s Why…

A year ago when blogging about communication with affiliates at Econsultancy.com I summarized that while electronic messaging is by far the most preferred method (by affiliates), “the second avenue you want to be actively utilizing is your own company’s website” because almost 22% of affiliates [AffStat 2010 data] chose it

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