A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field. This would be my first time managing a lead gen affiliate program. I’ve done some research into this, but I wanted to […]
How to Choose a Lead Generation Affiliate Marketing Network Read More »
I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates
How to Evaluate Affiliate Applications Read More »
You know the phrase “you don’t get a second chance to make a first impression”? Well, it is exactly the same way with affiliate program descriptions: an affiliate will rarely give it a second look if it has made a bad impression during the very first read. Being the first
5 Claims That Turn Affiliates Off Read More »
Many of my readers know that I’m Russian, but very (I mean very) few have ever heard me speak Russian. I actually do, but regardless of my frequent conference appearances I have never given a presentation/speech in Russian. I had a chance to do so at the recent Russian Internet
[Video] Presentation on Datafeed Affiliates at Russian Internet Forum Read More »
Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or
Affiliate Marketing Program Yield: Stats and Conclusions Read More »
In preparation for a4uexpo Europe, which is gonna take place in less than two weeks in Munich, Germany, today I’d like to share a bit of data on what to expect from my session (which you may attend on June 7 in Ballroom A at 14:45–15:45), a coupon code to
a4uexpo Europe: Coupon, Interview & Book Giveaway Read More »
Earlier this morning I tweeted: Yes, Yandex is sometimes also called “the Google of Russia” and rightfully so. It’s more than just a search engine which owns some 64% of Russia’s search market (versus Google’s 22%) . It also offers an array of other highly-demanded services (dictionaries/machine translation, maps similar
Yandex Goes Public Reaping 55 Percent First-Day Gain Read More »
Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that
Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud Read More »
Wow… It seems that I’ve grown into a pretty talkative microblogger. Per #wdyjt, I’ve been on Twitter for 1,041 days, and in the course of this time I’ve already tweeted for 15,000 times: It has been a greatly rewarding experience, and I highly recommend microblogging to everyone who loves making
Microblogging Milestone & Affiliate Marketing Word Associations Read More »
Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is
What Part of Online Sales Can Affiliates Generate? Read More »