Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Online Video Best Practices, Statistics and Other Data – New Report

One of my most popular posts of 2010 was the Effectiveness of Online Video: CTR, Conversion & Other Data one. Needless to say how anxious I was to get a hold of the newest Econsultancy’s “Online Video Best Practice Guide” by Steffan Aquarone which was released less than 24 hours […]

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Small Business Influencer 2011 Awards – Vote for Me

I believe this is the first year they’re running these, and here’s how the official website describes the awards: “Small Business Influencer 2011” produced by Small Business Trends and Small Biz Technology and brought to you by Blackberry. Small Business Influencer 2011 honors companies, organizations and people who have made

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10 Paid Search Experts to Follow on Twitter

It’s been a while since I’ve posted my last Twitter list, but it’s Friday again (think #FollowFriday), and regardless of the numerous topics that I have already covered — blogging, SEO, affiliate marketing, email marketing, Internet law attorneys, usability, conversion rate optimization, web analytics, branding and PR, competitive intelligence, web

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Skimlinks Acquires Atma Links. Exclusive Interview with Alicia Navarro

Earlier this morning Skimlinks has announced that it has acquired Atma Links [official press release here]. Both are essentially monetization tools/platforms that have performance affiliate marketing model at its core. With congratulations, and several accompanying questions, I reached out to my good friend, Alicia Navarro, the CEO and co-founder of

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5 Affiliate Summit East 2011 Sessions for Merchants to Attend

Six and a half weeks from now (yes, that soon!) the new Affiliate Summit is going to take place in New York City, NY. Since my blog is primarily focused on the needs, wants, concerns and demands of merchants and those appointed to oversee and grow affiliate programs (in-house or

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Affiliate Feedback on "From" Field of Program Manager Emails

A month ago, wondering whether the “From” field of affiliate program manager emails matters for affiliates I started a poll asking affiliates to help me figure this one out. The poll closed on Sunday. We’ve had 46 affiliates cast their votes, and here are the results that I see: Affiliates,

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The Aftermath of California Affiliate Nexus Tax Law

Since my last post on the bad news from California, Governor Brown has signed the bill [more here], while Amazon has announced its decision to cut ties with its California-based affiliates (which includes not only affiliates of Amazon.com, but also of all its subsidiaries, such as Audible.com, Endless.com, Zappos.com, 6pm.com,

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