Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

8 Mistakes to Avoid When Setting Up an Affiliate Marketing Program

Every month, hundreds of new affiliate programs are being launched. Most of them, however, aren’t meant to succeed, and not because there’s something wrong with affiliate marketing. The reason why many advertisers fail at affiliate marketing is rooted in the poorly done work when setting up their affiliate programs. Having […]

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Why Google Affiliate Network Sunset Was New Sunrise for the Industry – Affiliate Marketing Legends Interview Series

It’s time for me to bring you the newest conversation that has happened within the framework of my “Affiliate Marketing Legends” interview series. My today’s guest has an impressive amount of diverse affiliate marketing experience under his belt. He worked both for Google Affiliate Network (which, of course, is already history)

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AM Navigator Named One of the World's Best B2B Companies

Since our inception, we’ve made it our priority to provide exceptional results and quality service to our customers. Our client-centric methods, combined with the vast expertise we hold in the affiliate marketing industry, recently earned us an incredible honor, according to Clutch. Clutch, a B2B research company, runs a data-driven

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Affiliate Marketing in the USA: Market Size by Number of Programs

According to Forrester Consulting, the U.S. affiliate marketing industry is expected to reach $6.8 billion by 2020, with more than 80% of brands utilizing this potent way of marketing, but how many affiliate programs are out there? This very question came to me from an industry friend earlier this morning

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Great Affiliate Marketing is About Data-Driven Partnerships with Todd Crawford – Affiliate Marketing Legends Interview Series

Following the encouragingly warm reception of the first interview in our new “Affiliate Marketing Legends” series, I am excited to bring you the transcript of the conversation I’ve had with my newest guest. If you are in affiliate marketing, but haven’t heard his name or seen him talk, you’ve probably

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5 Practical Ways to Turbocharge Your Affiliate Marketing Campaigns

Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund. – Anthony Bourdain Whether you are an affiliate publisher or a brand with an affiliate marketing program, regardless of how long you have been in this business, you know what our industry

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Global Affiliate Marketing: What It Is and How To Make It Better… for All – Affiliate Marketing Legends Interview Series

Welcome to the “Affiliate Marketing Legends” ! This new interview series of mine seeks to highlight the movers and shakers of affiliate marketing — those influencers who have been shaping our industry, contributing to it in multiple meaningful ways. As I interview these affiliate marketing heavyweights, I will seek to spotlight both

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Best Software Affiliate Programs: Where to Find and How to Join Them

The reality of the affiliate marketing landscape is such that some verticals are greatly represented on concrete affiliate platforms but not so much others. Software affiliate programs, however, are a notable exception. They are all around the place, which turns finding them into an interesting exercise. To ease the process

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How to Become a Successful Affiliate Marketer: The Recipe

Whatever “how to” question you seek to answer online, whenever it falls into the realm of “affiliate marketing” Google suggests you also consider: I love the concretization in the third question there! You don’t want to just “become an affiliate marketer” but get successful at that. Many a time have I talked

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