Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Prussakov on a4uexpo London Advisory Board, Bursary and Coupon

I had a great time speaking at a4uexpo Europe 2011 in Munich, Germany earlier this year. If there’s one European affiliate marketing conference you must be aware of, it is precisely a4uexpo. Now, as I mentioned elsewhere, a4uexpo is currently being run twice a year: in summer it’s in Munich,

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Affiliate Marketing Has High Turnover and Low Chance of Success?

The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011

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Affiliate Summit East 2011 – Quick Recap and Pictures

As you know, I’ve just returned from Affiliate Summit East 2011, and it’s been another great Summit. This was the largest New York one to date (with nearly 4,000 attendees) with plenty of excellent opportunities for networking and connecting with new clients and partners, great food, amazing keynotes and seminars,

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15 Affiliate Program Components You May Be Missing

In case you weren’t able to make it to my today’s Affiliate Summit East 2011 “Key Affiliate Program Components You’re Probably Missing” presentation — or if you weren’t taking notes — here’s a synopsis: Don’t manage affiliates — You’re there to manage the program. With affiliates you want to be

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3 Reasons to Attend My Affiliate Summit East 2011 Session

As you may remember I am speaking at Affiliate Summit East 2011 which is going to be held in New York, NY in just two days. In conjunction with this I have just recorded a video message for all attendees of the conference, and especially for merchants and affiliate program

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Form (or Name) Versus Substance

I’ve never noticed this one before, but apparently Facebook now has an “On This Day In [Year Here]” widget in the sidebar. Here’s what mine says today: Yes, I surely remember that one. It was probably the most surprising one I’ve ever seen. Russians have a proverb “Как корабль назовешь,

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Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard

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