Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Leadership Principles for Solid Affiliate Program Management

On numerous occasions I have talked and blogged about the necessity of affiliate leadership versus affiliate management, and particularly, the importance of adapting principles of transformational leadership. I’ve also tackled this subject in my recent keynote speech in Tel Aviv, Israel, and today I’d like to show you the part

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Affiliate Management Conference Launched. Save the Date!

Ladies and Gentlemen, With great pride, and slight tremble with excitement more than anything else! in my voice, I bring you………… a brand-new conference — a different conference, a professional forum geared specifically towards affiliate program managers and marketing executives responsible for their businesses’ affiliate marketing programs. It is going

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4 Affiliate Marketing News You Should Be Aware Of

Several things — important to affiliates, and affiliate marketing industry as a whole — have happened in the course of the past few days, unfortunately not all good, and today I’d like to draw your attention to the following four: 1. Pennsylvania Enacts Affiliate Nexus Tax law — Late last night

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a4uAwards Now Performance Marketing Awards… New Categories & More

In the course of five years (between 2006 and 2011) we knew them as a4uAwards, but this year the United Kingdom’s prestigious awards for “excellence and innovation” in affiliate marketing are re-branding into a name that I, personally, believe to be a much better-fitting one. They have also just announced

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Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011,

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Mobile Black Friday 2011: Traffic Exceeds 14%, Sales Hit 10%

Earlier today IBM Coremetrics published their Black Friday 2011 benchmark report (thanks to Bryan Eisenberg for tweeting about it), and while there has been an impressive 24.3% increase in overall online sales over last year’s figures, it is the mobile channel that has shown the most impressive to me growth.

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5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011

According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth

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