Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Honored to Have Bryan Eisenberg as Fan. You With Me on Facebook?

Yesterday I realized that, regardless of the fact that nearly every one of us is on Facebook, out of tens of thousands of my blog’s visitors only 299 (well, I did think the number was a bit higher, as you can see from the below screenshot) “liked” AM Navigator’s Facebook […]

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Affiliate Management Days: 4 Keynotes, 20 Sessions, 25 Speakers

In the course of the past three weeks we were flooded with speaking proposals for Affiliate Management Days, the new professional forum for affiliate program managers, and everyone involved in affiliate marketing on the advertiser’s side. It wasn’t an easy task, but we’ve selected the speakers for the San Francisco

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Learn from Russia – Avoid Affiliate Brain Drain!

Earlier this month, I brought you a part of my Fall 2011 presentation in Israel where I talked about employing leadership principles for solid affiliate program management. Today I’d like us to turn to something else that I talked about in that speech — namely, the inevitable consequence of affiliate

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Top 20 Affiliate Marketing Posts of 2011

It’s that time of the year when we’re analyzing, summarizing, drawing conclusions, and hopefully learning from the successes and failures of the year that’s coming to an end. In a similar tune, today I’d like to highlight the most popular (based on the engagement earned) of 232 blog posts of

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5 Sessions Affiliate Managers Must Attend at Affiliate Summit West 2012

Affiliate Summit West 2012 is only some two weeks away, and today I’d like to draw your attention to the five breakout sessions that appear to be of immediate relevance to all affiliate program managers out there. These are also the sessions that I plan on attending. Here they are

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How To Sell in Facebook & Twitter World: 22 Tips from Jeff Molander

I don’t know if you’re aware of it, but a new book has recently been published by a co-founder of what is today Google Affiliate Network. Jeff Molander authored “Off the Hook Marketing”, which positions itself as a book on how “to make platforms like Twitter,” Facebook, YouTube, “and blogs

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5 Great Link Building Tools to Find and Recruit Affiliates

Definition first: Affiliate recruitment — the process of finding new affiliates, and convincing them into joining your affiliate marketing program. So how do you do this? There are numerous ways, and I’ve discussed some of them nearly 3 years ago in my Tools & Techniques post here. Also, Mark Welch

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