Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Affiliate management system

Choosing an Affiliate Management System: Software Options to Consider

How do you choose an “affiliate management system” for your affiliate marketing program? There are open-source (or free) solutions out there, as well as a whole segment of “software as a service” options, and then there are also “affiliate networks” that serve much of the same purpose. I have described […]

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Affiliate Marketing Explained: Definition, Key Players, and Concepts

What is affiliate marketing? How do you define it, and how does it work? I’ve answered these questions (in details) in this video: Beyond it, however, you may read it all in textual form below. Definition Affiliate marketing is a way for a business to partner with independent marketers who

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Shawn Collins on How to Succeed in Affiliate Marketing and More – Affiliate Marketing Legends Interview Series

As part of my “Affiliate Marketing Legends” interview series, I am excited to have interviewed one of the more well-known legends of the industry – co-founder of Affiliate Summit, author of one of the first books on affiliate marketing, Shawn Collins. Below you may find his brief profile (and the

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Affiliate Marketing in China: Affiliate Networks and Programs

China was one of the first places where I delivered a keynote speech on affiliate marketing in 2011. Two years later, Chinese ended up being the first language into which my affiliate management bestseller was translated. The Chinese version was called “70-Days’ Affiliate Advertising Combat”. Don’t ask why. Several days ago, a

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