If you’ve been to Affiliate Summits, you know that as you enter the room to attend any session (be it a keynote presentation, a breakout session, or an “Ask the Experts” one), you are handed a feedback form. I love the way they’re encouraging people to participate in the betterment […]
Affiliate Summit West 2012 Feedback Received Read More »
In the course of the past 5-7 days the question that I was asked more often than any other was: What is the size of affiliate marketing industry? While there is no one place which answers this one, there are hints and bits of information all around the place, and
Size of Affiliate Marketing Industry Worldwide Read More »
It’s a fact: in the vast majority of affiliate programs only 5% of affiliates (or less!) generate 95% of action. Sounds familiar? It should. Part of the reason is that very few affiliate managers pay proper attention to the second pillar of affiliate program management — the activation of their
5% of Affiliates Generate 95% of Sales? You're Not Alone. Motivate! Read More »
Starting from the beginning of this month a “What I Really Do” meme has been going around (spread especially actively via Facebook), reflecting “a range of preconceptions associated with” various fields of “occupation or expertise” — from photographers and graphic designers to directors and entrepreneurs [more here]. So I’ve decided
What People Think Affiliate Marketers Do Read More »
Every single day I get emails with questions related to affiliate program management. Some folks are looking for a free advice, while others are willing to pay for it. Whichever group you fall into, this post should help, as today I’d like to bring you both free ways to get
8 Ways to Get Advice on Affiliate Program Management Read More »
It seems like it has been only yesterday that I broke the news of the first-ever affiliate management conference being planned… We’ve gone a long way since that first announcement. The agenda is packed with great educational sessions from 28 speakers, including such affiliate marketing legends as Todd Crawford, Kim
First Affiliate Management Conference: 4 Weeks Left, Books Giveaway Read More »
As you may have read elsewhere my recently-published Affiliate Program Management: An Hour a Day has been nominated for Small Business Book Awards 2012 — in the Marketing category. This is the fourth year that these awards are being run by Small Business Trends. Here’s how they themselves describe the
Small Business Book Awards 2012 – Vote for Affiliate Marketing! Read More »
Between numerous affiliate marketing blogs, podcasts, forums and magazine publications, there certainly is no lack of online affiliate marketing education out there. However, when it comes to structured (or even face-to-face) learning, the real opportunities aren’t that many. Today I’d like to bring you seven that deserve attention. Whether we
7 Affiliate Marketing Education and Training Opportunities Read More »
Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional
Motivation by Threat Never Works – Especially with Affiliates! Read More »
How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives;
Will 2012 Be the Year of Attribution Modeling in Online Marketing? Read More »