Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Affiliate Recruitment via Regular Mail – Avoid This Mistake

In case you have missed my weekend tweet, a really interesting situation has occurred to me on Saturday: Paid USPS to deliver an underpaid envelope to find out it was an affiliate recruitment letter. NOT the way to introduce an affiliate program — Geno Prussakov (@ePrussakov) April 21, 2012 Nearly […]

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Role of Management in Affiliate Program Development (Russian Video)

Earlier in the morning a quick Twitter interaction has occurred between me and an attendee of the Russian Internet Forum 2012: @PShkapenko That’s def. one way to put it. 420 pages in 9 minutes. Would’ve made a beautiful title. 😉 — Geno Prussakov (@ePrussakov) April 19, 2012 [Translation of Pavel

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Speaking on Affiliate Management at Russian Internet Forum Moscow

If you’re following my tweets, you may have already seen this one, but if you aren’t, four days ago I got my official invitation to speak at Russia’s largest conference on all things Internet (and, of course, online marketing too): Got an official confirmation of my participation at #RIF /

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5 Online Resources to Follow News on Affiliate Nexus Tax

After last week’s good news from Colorado, an excellent one came from Maryland yesterday — “The Maryland legislature passed the budget last night, and the legislative session closed – without passing the affiliate nexus tax bill!” [more here] Between these recent news and working on an article on the subject

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Federal Judge Rules Originally Affiliate Nexus Tax Unconstitutional

Yesterday afternoon an important news came from Colorado. A Colorado Springs Gazette editor, Wayne Laugesen, wrote: Back in 2010, then-Gov. Bill Ritter, D-Colo., signed into law a bill passed by the Colorado Legislature that instantly cost thousands of Coloradans their livelihoods. On Tuesday, U.S. District Judge Robert Blackburn tossed it

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Affiliates and the Problem of Last Minute Coupon Search

I have received an interesting email from a Europe-based affiliate program manager. Here’s an excerpt which reflects its essence (image, obviously, introduced by me): I’m an affiliate manager for [company name here] and my goal is to find out if it makes sense to use a cookie blocker to avoid

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3 Articles Worthy of Affiliate Marketer's Attention

Numerous great articles and blog posts are being published every week. Today I’d like to shine a spotlight on three that were published in the course of this week, and that many affiliate marketers (especially affiliates, but also affiliate program managers) should find of interest. Here they are: – 1

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2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China

Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example, eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016.  Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up

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