It seems like only yesterday — with a butterflies-in-my-stomach type of excitement — I announced the launch of the world’s first affiliate program management conference. In case you missed the San Francisco one in March (which turned out to be a great success), here are the recaps of all 29 […]
Affiliate Management Days Coming to Florida. Apply to Speak Read More »
Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The official press release summarized: HasOffers’ integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers’ customers. Affiliate
HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers Read More »
With ShareASale’s ThinkTank 2012 and Affiliate Summit Central 2012 being just around the corner I am getting more and more emails about scheduling meetings at these events. Unfortunately, I am not going to attend either of these. Neither am I gonna be at a4uexpo Europe 2012 in 5 weeks. To
Upcoming Affiliate Marketing Speaking Engagements in 2012 Read More »
A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about
How AvantMetrics Revolutionizes Affiliate Marketing Analytics Read More »
Did you know that when it comes to blog monetization, affiliate marketing is second only to contextual ads type tools (see more in Technorati’s State of the Blogosphere 2011 report)? That’s quite a change from 2009; and if one includes Google AdSense into the “affiliate advertising links” category (as some
How To Monetize Your Blog: Most Popular Ways and Affiliate Options Read More »
Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are
Outsourced Program Management: What Different People Think OPMs Do Read More »
Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission): I have no way of knowing whether the
Creativity in Everyday Work or Zombie Apocalypse as Incentive Read More »
An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a
Affiliate Managers: How They Are Compensated and How Much They Earn Read More »
Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT
Affiliate Manager Active on Social Media? But Does It Add Value? Read More »
A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few
What Will Online (and Affiliate) Marketing Look Like in 2015? Read More »