I was honored to be included on the latest Performance Marketing Association Industry Report podcast, where Lisa Picarille had some great questions for me and Deepa Sureka, Sr Vice President at LinkShare Corporation. We tackled the subject of education in performance marketing (in case you don’t know, but Deepa and […]
Certification (Accreditation) in Affiliate Marketing Education Read More »
Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to
Is Affiliate Marketing Undergoing a Kind of "Darwinism"? Read More »
Last week I had a good chat with one of the industry’s most famous veterans, James Martell, who hosts his Affiliate Buzz show on Webmaster Radio. We’ve discussed the upcoming Affiliate Management Days East 2012 at length, and you may find the full recording by clicking the image below: Here’s
James Martell Previews AM Days East 2012 on Webmaster Radio Read More »
<!”If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up
Can Affiliate Programs Exist Alongside Paid Search Marketing? Read More »
Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here
20 Online Influencer Outreach Tools to Use in Affiliate Recruitment Read More »
Yesterday I’ve received an email the core of which read: We need a top-notch attorney who can guide us through the mine fields of setting up our affiliate marketing business. Thanks for any recommendations you may have. I must admit, this is not the first time I’m being asked this
Affiliate Marketing Lawyers: 7 Law Firms to Consider for Legal Help Read More »
I so share these comments from fellow affiliate marketers Sharon Mostyn: @amdays Appreciate the RT! You’ve got some spectacular speakers lined up! #amdays — Sharon Mostyn (@sharonmostyn) August 30, 2012 … and Jill Swartwout Lots of GREAT speakers lined up! RT @eprussakov: #AMDays Early Bird rate ends this Friday (Sep
Affiliate Management Conference (East 2012): 32 Speakers Lined Up! Read More »
On August 21 Performance Marketing Association (PMA) alerted the industry of the expected developments on the affiliate nexus tax front: regardless of the fact that earlier in April of this year an Illinois Circuit Court Judge declared this type of tax unconstitutional, we were expecting to see the affiliate nexus
Workarounds for Affiliate Nexus Tax in California and Pennsylvania Read More »
We recruited a new (and very promising) affiliate into a ShareASale-based affiliate program we manage. To help them facilitate conversions we created an exclusive coupon code for them to promote. Once the coupon was uploaded and assigned to them, we emailed them: We’ve added the code an exclusive ShareASale coupon
Anatomy of ShareASale Affiliate Links and How To Set One Up Read More »
Yesterday, The Search Monitor released their January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or,
47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised? Read More »